The other major difference is in the way that each site accepts/displays ads. Advertisements on YouTube tend to show up in small banners at the bottom of a video. Hulu actually stops your streaming video, just like on TV, and serves a video ad that cannot by bypassed. I did a case study on Hulu advertisements for another class earlier this semester, and I found it interesting that the site offers different ad "packages" to advertisers. Some include page background takeovers, others just banner ads. I personally don't mind the outside-the-player ads; I get irritated on YouTube when I have to click out of a banner in order to fully see the streaming content.
Sunday, November 7, 2010
YouTube vs. Hulu
The obvious differences between these two aggregate sites lie in the quality of the content produced. While Hulu only offers policed, professionally-produced TV shows and movies, YouTube alternately hosts consumer produced videos. There are benefits to both. Hulu's model is my go-to when I know I'm looking for a specific episode of a nationally syndicated show. YouTube, for me, is a place to kill time. Most of the time I only visit the site when I'm looking for a music video or following a link sent to me by a friend.
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I was curious when you said you watch music videos - those generally aren't uploaded only by amateurs, but by artists, studios, etc. Why do you think they do that?
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